It’s been a rough few weeks for India’s film industry, which has been hit by the demonetisation and the government’s decision to scrap the GST, but one thing is clear: India is not going to stop making movies any time soon.
The country is gearing up for the biggest-ever Indian film festival in 2018, which will feature around 70 foreign films, including the likes of Frozen and Avatar.
In an interview to NDTV’s Liveline programme on Friday, Rajan Zed, CEO of the National Film Corporation of India (NFIC), said the government has been pushing for the release of films on the internet, where they can be accessed in real time and the content is always authentic.
He said there is a real possibility that a movie could be released on the Internet by the end of 2019, if there is enough interest.
The reason is that the film industry is going through tough times, he added.
Rajan said the Indian film industry needs to start paying attention to the digital revolution, which is being implemented in a much more rapid fashion.
“We have to start seeing what is going on.
I think we need to start thinking about how do we create a culture that we can be proud of and where the Indian people can go to watch a film in a safe environment,” he said.
In a similar vein, he said the National Tax Commission (NTC) will be set up to regulate digital entertainment and promote the idea of digital taxation.
The NTC, he noted, is currently working on a digital entertainment tax.
In terms of a music industry, it is clear that there is room for more creativity and more experimentation in the Indian music scene.
In an interview with NDTV, Raju Gupta, co-founder of the Indian Music Foundation, said the film and music industries need to evolve to ensure the future.
“In a way, I think there is more of an opportunity for musicians and filmmakers to be more creative,” he told Liveline.
“We need to be looking at how we can use the technology to make our songs and music videos more interesting.
That is the way to evolve our industry,” he added, saying India’s music industry is in need of more talent.